Let’s get real about marketing (and why it’s probably felt ‘off’ for you)

You know that feeling when you’re trying to write a post, create a sales page, or explain what you do, and suddenly your brain just…freezes?

You stare at the screen. Rewrite the same sentence a hundred times.

And no matter how hard you try to “sound professional” or “say the right thing,” the words just feel off. Like you’re putting on someone else’s clothes that don’t quite fit.

Marketing is supposed to be about connection, right? So why does it often feel like you’re playing a role instead of just being YOU?

Here’s the truth no one in the marketing world tells you:

Most traditional marketing isn’t designed for soul-led businesses.

It’s built for quick wins, loud voices, and generic formulas. It focuses on what sells, not what feels right. It prioritises strategies over soul—and that’s why it can feel exhausting.

The good news is that marketing doesn’t have to feel this way.

It can feel natural.
It can feel aligned.
It can feel like an extension of who you truly are.

That’s where Intuitive Marketing comes in.

What Is Intuitive Marketing? A soul-aligned approach to business and branding

There’s a moment in every soul-led business where something shifts.

Maybe it happens while you’re trying to write a post, staring at the screen as your brain runs through every “should” you’ve ever heard:

• You should use persuasive hooks.
• You should create urgency.
• You should follow this “proven” formula that guarantees sales.

But as you type and delete, type and delete, the words feel forced. Like you’re trying to fit yourself into a shape that was never meant for you.

You try again. Maybe if you just tweak it a little, it will finally sound right.

Except deep down, you know the real problem isn’t your wording.

It’s that you’re trying to speak someone else’s language instead of your own.

This is where most traditional marketing strategies fall apart for spiritual entrepreneurs. Because they don’t start from you – they start from a formula that was never built for your way of doing business.

And if there’s one thing I know about you, it’s this: You didn’t start this business to follow someone else’s blueprint.

Your work (and your message!) is so deeply personal that it’s a calling.

Which means your marketing can’t just be a list of tactics. It has to come from the same place your business was born: your intuition.

That’s what Intuitive Marketing is.

It’s not about ditching strategy entirely. It’s about shifting the foundation so that instead of asking, “What’s the best way to sell?”, you ask: “What’s the most natural way for me to share?”

It’s subtle, but it changes everything.

When you start marketing this way, things feel lighter. The words come easier. You stop second-guessing yourself, because suddenly, you’re not trying to say what you think people want to hear – you’re just saying what’s true.

And truth? Truth is magnetic.

Because when you communicate from a place of deep alignment, people feel it.

They don’t need to be convinced. They don’t need to be pushed through a sales funnel.

They just know.

Because the energy behind your words is real.

And that’s what makes Intuitive Marketing work. Not because it follows an exact formula, but because it allows you to show up in a way that feels so true to you that your dream clients can’t help but recognise it.

That’s when marketing stops feeling like a struggle.

And starts feeling like home.

Why Traditional Marketing Feels Misaligned for Soul-Led Businesses

We live in a world that glorifies fast.

Fast results. Fast conversions. Fast sales.

But fast isn’t always better. Especially when it comes to building something that’s meant to last.

If you’ve ever found yourself resisting marketing, it’s not because you’re “bad” at it.

It’s because the way marketing is usually taught isn’t built for intuitive, heart-centered businesses.

Think about it:

• The urgency-based, fear-driven marketing tactics that dominate the industry? They’re designed to pressure people into action, not create long-term connection.
• The one-size-fits-all formulas? They don’t leave space for nuance, energy, or the deep work you do.
• The “just follow the data” mindset? It ignores the most important part of business – the people you’re here to serve.

And that’s why, when you try to force yourself into those strategies, you feel like you’re fighting against your own nature.

Because you’re not meant to convince people to work with you.

You’re meant to attract the people who already resonate with your work.

And attraction?

It doesn’t happen through pressure.

It happens through presence.

The 3 pillars of Intuitive Marketing for spiritual entrepreneurs

So if traditional marketing doesn’t work for soul-led businesses, what does?

If you’re here, I already know one thing about you: you’re not interested in gimmicks, high-pressure tactics, or anything that feels fake.

You want a way of marketing that feels like an extension of who you are. A way of showing up that allows you to attract the right people effortlessly, without forcing yourself into a box that was never meant for you.

That’s exactly why Intuitive Marketing is built on three core pillars.

These aren’t steps in a rigid process—they’re guiding principles that help you market your business in a way that feels aligned, natural, and powerful.

They are:

1. Authenticity: Tapping into your truth
2. Connection: Speaking to the right people in the right way for you
3. Trust: Letting attraction work for you

Let’s dive into each one.

Pillar one: Authenticity – Tapping into your truth

Everything in your business starts with you.

Your energy. Your voice. Your truth.

And yet, so many entrepreneurs find themselves watering down their message, trying to sound professional, trying to say the “right” thing, trying to fit into an industry standard that doesn’t even resonate with them.

But here’s the thing: Your most powerful marketing will always come from the places where you’re the most YOU.

People don’t resonate with perfection. They resonate with honesty, vulnerability, and realness.

Here’s how to market from authenticity:

• Stop filtering yourself: If you wouldn’t say it that way in a real conversation, don’t say it in your marketing.
• Share your story: Your journey holds the exact lessons your audience needs to hear.
• Write from a place of alignment: Instead of asking, “What should I say?”, ask, “What do I deeply want to share?”

💡 Real-world shift: Marketing stops being a struggle when you allow yourself to show up as you are, without trying to mold your voice into something it was never meant to be.

Pillar two: Connection – Speaking to the right people in the right way for you

Let’s be clear: You are not here to serve everyone.

You’re here for the ones who feel your message so deep in their bones that when they read your words and feel the way you show up online, they think, “This is exactly what I needed to hear.”

That’s why Intuitive Marketing was never about reaching the masses. It’s about reaching the right people in the right way, for your business.

How to create deep, authentic connection:

• Know who you’re speaking to: What are they struggling with? What do they desire? What do they need to hear right now? What will help them the most in this moment to feel seen, heard and understood?
• Speak to them like a human, not a business: Forget jargon. Forget robotic professionalism. Just talk to them, heart-to-heart. Because that’s quite literally the beating heart of your business.
• Share insights, not just information: Don’t just educate. Give them a perspective shift. Help them see something they didn’t see before. They’re seeking change and transformation, help them see the possibilities.

💡 Real-world shift: When you market from a place of connection, your audience doesn’t just listen, they trust you. And trust is what leads to real, lasting relationships.

Pillar three: Trust – Letting attraction work for you

Here’s where so many of us get stuck.

We think we need to chase clients. Convince people. Push harder.

But here’s the truth: Marketing from desperation has the effect of driving people away and calling in those sitting in the same energy.

When you fully believe in the value of what you do – when you trust that your right clients will find you -you stop marketing from fear and start marketing from confidence.

How to shift from chasing to attracting:

• Show up consistently, but intuitively: Share when you feel inspired. Don’t force yourself into rigid schedules that drain you.
• Detach from the outcome: Not every post needs to “convert.” Sometimes, its job is just to plant a seed.
• Trust your energy: If a marketing strategy feels heavy, it’s not right for you. Shift toward what feels light, expansive, and natural.

💡 Real-world shift: The less you try to force results, the more effortlessly they come. Attraction isn’t something you do – it’s something that happens when you’re aligned.

Frequently Asked Questions

Final thoughts: Marketing that feels like home

Marketing doesn’t have to be exhausting.
It doesn’t have to be stressful.
And it certainly doesn’t have to feel like something you’re “supposed” to do.

Because when you stop trying to follow someone else’s blueprint. When you finally let go of the pressure to get it right and start trusting your own rhythm, everything shifts.

Marketing stops feeling like a chore.
It stops feeling like a never-ending game of trying to “keep up.”
It becomes something completely different.

–> It becomes an extension of your presence.
–>A natural flow of expression, instead of a performance.
–>A way of connecting with the people who were always meant to find you.

And that’s the beauty of Intuitive Marketing.

When you trust yourself – your voice, your message, your energy – you stop searching for the right people.

And the right people start finding you.

Effortlessly.
Naturally.
Just as it was always meant to be.